Construction · service #2 · class A

AI commercial proposal generator for construction in Spain

The estimate is approved — a minute later the client holds a branded PDF in their language: cover, works by chapters, timelines, payment terms, validity period and signature fields. Figures are carried over by code; the owner approves. An add-on to the estimate generator — the fastest entry into the sales loop.

1 min from estimate to proposal PDF · instead of ~an hour of Word layout [estimate]
+42% conversion when sent within 24 h · [V — Better Proposals, 2022] — a vendor's measurement
validity the offer's legal content built in · breakdown, timelines, warranty, signatures — per consumer rules
ES·RU·EN the client's language · three versions from one estimate

Why an estimate is not yet a proposal

01 · Problem
common practice — reviewed during the audit
screenshot

of the estimate goes to WhatsApp

No cover, no payment terms, no validity period. At the same price, the client picks whoever sends a document — not a chat thread.

art. 123-2.c Ley 22/2010; art. 1254 CC
binding

an accepted presupuesto is a contract

Once the client signs, the offer binds: in Catalonia the law says so expressly; the general principle sits in the Civil Code. Send it without a validity period and «what's not included» — and the dispute is yours.

[estimate]; 17 min — Proposify, 2026 [V]
~1 h

goes into assembling it by hand

Copy the estimate into Word, wrestle the layout, recall terms and warranty from memory. Top sales teams take 17 minutes; a busy contractor, an evening.

A fresh market turn: Tolteck — the quoting tool popular with tradesmen — has announced its exit from Spain over VeriFactu. Anyone on it will have to move anyway.

Proposal preparation is a client-facing process

02 · The process we close
approved estimate (#1 or your Excel) proposal assembly on your template legal content: terms · validity · warranty review and approval by the owner sending in the client's language + signature
CLASS

Class A · client-facing. The proposal is where the estimate turns into a sale: the effect is measured in revenue and reply speed, plus assembly time. The other half of the loop is the lead bot (#7): it keeps the lead warm before the estimate; the proposal works after.

Today — by hand

The estimate is ready, the proposal isn't: in the evening the owner lays out a Word file, copies figures by hand, forgets the validity period. Or simpler — a screenshot into WhatsApp, and let the client guess what's included.

With the system

One button after the estimate is approved: a minute — and a PDF with a cover, a by-chapter breakdown, timelines, payment terms, a validity period and signature fields. In Spanish, Russian or English, per client. The owner reviews, approves, sends.

Input → AI → output. And where the person is

03 · How it works

An example: the estimate is approved at 14:20. At 14:21 the client's inbox holds a PDF — a cover with your logo, works by chapters, 40/40/20 payment, 30-day validity and a signature field. If they sign, under the Civil Code it is already a contract. Which is why the last look before sending is always yours.

Input

Source material

  • The approved estimate — from generator #1 or your Excel
  • Your corporate template: logo, company details, payment terms, warranty
  • Your rules: the client's language, the validity period, what's included and what's not
AI

What the AI does

  • Assembles the proposal on the template: cover, breakdown of works and materials, timelines, terms — a Skill in your brand
  • Figures are carried over by a script, not the model: the proposal's numbers equal the estimate's, checked by code
  • Issues the version in the client's language: ES, RU or EN — from one estimate
Output

What you get

  • A branded PDF: cover, chapters, payment terms, validity period, warranty, signature fields
  • Content aligned with your region's consumer rules — e.g. Decreto 35/1995 in Madrid
  • A file ready for WhatsApp or email — in a minute
Human

What the person does

  • The owner reviews and approves the proposal before it goes out — «on approval» level
  • Terms, prices and discounts — your decisions only: the model doesn't touch them
  • The client's signature turns the offer into a contract — so the final look is mandatory
RULE 01

The proposal's figures are not generated: amounts are copied from the approved estimate by a script and checked by code — a mismatch blocks the release.

RULE 02

Validity, payment terms and «what's not included» are mandatory template fields: an accepted presupuesto binds the provider (art. 123-2.c Ley 22/2010; art. 1254 CC) — what's left unsaid is your risk.

RULE 03

The proposal never sends itself: release comes only after the owner's approval.

RULE 04

«Before/after» renders are not a Claude capability: a separate image generator, feasibility confirmed in advance.

What is included — and what is not

04 · What is included
Included
  • A corporate proposal template: cover, logo, company details, style
  • Legal content by default: breakdown of works and materials, timelines, payment terms, validity period, warranty, signature fields — per your region's consumer rules («to confirm» the CCAA)
  • The «estimate → proposal» Skill: a one-minute release, figures carried over by code
  • Three languages from one estimate: ES / RU / EN
  • Mandatory disclaimers — «indicative until site visit» and your own
  • A guide + recorded walkthrough + short consultation
Not included
  • Selling and negotiating: the system assembles the proposal — a person sells
  • Auto-sending without the owner's approval
  • Open tracking — a third-party service, on the Pro plan («to confirm»)
  • «Before/after» renders — a separate image generator (the «Renders» plan), not Claude
  • Legal advice on contracts — your lawyer reviews the template's content
Integrations & data
Estimate generator (#1) — native pairingYour Excel estimate — input · nativeWhatsApp · email — sending · to confirmOpen tracking — third party · Pro · to confirmImage generator — «Renders» plan · to confirm

The proposal is assembled by an Agent Skill with executable scripts: carrying over and checking the amounts is deterministic code; the PDF/docx layout uses Anthropic's ready-made skills. That is why the proposal's figures always equal the estimate's.

Five steps — launch in 2–3 days

05 · Implementation
01

Audit

0.5 days · Your current proposal, payment terms and warranties, your region and its consumer rules.

02

Setup

1–2 days · Corporate template + the «estimate → proposal» Skill.

03

Test

5 real proposals · Layout and every amount checked against the original estimate.

04

Launch

2–3 days from start · A mini-guide for the team; if the estimate generator is already in place, the loop works from day one.

05

Support

by subscription · Template tweaks, new languages and variants, SLA-backed support.

SLA: A proposal — in a minute; litcore support — reply ≤ 1 business day · If it does not fit the window, the template is too wide: we cut the scope, not the quality.

The economics, counted conservatively

06 · Economic effect

An ROI canvas for a contractor with 15 proposals a month. We count only assembly time; the extra conversion from speed and presentation stays in reserve — though that is what the whole thing is for.

ParameterValueSource / assumption
Process and classproposal preparation / sales — class Alitcore framework, block 2 · lever: revenue + time
Volume15 proposals/month[estimate] — refined during the audit
Assembly «before»~45–60 min: Word, layout, terms from memory[estimate]; top teams — 17 min (Proposify, 2026 [V])
Assembly «after»a minute + the owner's review[estimate] — fixed in the pilot
Time lever15 × 0.75 h × €35/h ≈ €390/month[estimate]; the rate — your real one
Revenue leverconversion from speed and presentation — reserve+42% when sent within 24 h [V — Better Proposals, 2022]; not monetised
CostsStart from €390 + €25/mo«from» price — approved by the owner
PAYBACK

≈ 3 months. Start at €390 with 15 proposals a month and a €35/h rate, on a 40/70/100% adoption curve over 3 months [estimate] — within the quarter. The extra conversion comes on top: one additional client «yes» pays the setup back at a stroke, but that is reserve.

Adoption: every estimate leaves with a proposal, not a screenshotSpeed: from estimate approval to sending — minutesRevenue: share of proposals that reach the client's signatureConvenience: the owner approves a finished document instead of laying one out at night

Not financial advice: the calculation is a proposal built on market reference points; final figures are fixed after the audit and a pilot on your proposals.

Want this calculated on your numbers? Request a proposal →

Price — from €390

07 · Price

Model: one-off setup + a template-support subscription. Start — the template and a one-minute proposal from the estimate; Pro — bilingual output, several templates, open tracking (a third-party service); «Renders» — «before/after» visualisations with a separate image generator. The most affordable service in the catalogue — and the entry into the loop with estimates and the bot.

Start
from 390 €

+ €25/mo — template support

  • branded proposal template
  • proposal from the estimate in a minute
Request a proposal →
Renders
from 490 €

+ pay per image generation

  • “before/after” visuals
  • external image generator, not Claude
Request a proposal →

Indicative "from" prices, VAT (IVA) not included. Model: one-off setup + support subscription. The final price is approved by the owner after the audit.

THIS SERVICE IS PART OF A SYSTEM

The proposal generator is module #2 of the management loop (service #15, project management): the proposal is prepared pre-contract, on top of the approved estimate. Included in the Start «Presupuestos» (from €990) and Business «Obra bajo control» (from €3,900) bundles — one cycle, one integration, one SLA. View the management loop → View the bundles →

Figures, signature and boundaries — by the rules

08 · Risks & control
Figures from the estimate

The proposal neither recalculates nor invents amounts: the transfer is by script, the check by code, and a mismatch blocks the release. The source of the figures is always one — the approved estimate.

Human oversight

«On approval» level: the proposal reaches the client only after the owner's sign-off. Terms, prices and discounts — your decisions only.

Client data

Name, site address and prices are personal and commercial data: minimisation, a DPA before real data, EU/US transfer disclosed (DPF + SCC).

AI Act art. 50 and limits

If the proposal reaches the client through a bot, the use of AI is disclosed in the dialogue. Your lawyer reviews the template's content against your region's consumer rules; this is neither legal nor financial advice.

AI-assisted — human-supervised · AI Act art. 50

09 · Custom

A more complex sale?

Proposals with phases tied to the schedule, «basic/standard/premium» variants, an English version for the investor? Describe your sales process — we'll build the template around it and calculate the payback.

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We'll demo it on your data — 15 minutes, no obligation.

Free demo · A person validates the result · ES / EN / RU · GDPR