Construction · service #7 · class A

AI lead-intake bot for construction in Spain

Enquiries arrive on WhatsApp and Telegram, from portals and the website — the bot replies in seconds in the client's language, qualifies against your checklist, creates a CRM card and keeps reminding about the sent quote until the client answers. The price and the go/no-go are always the contractor's.

Get the lead bot Chat on WhatsApp
×21 higher odds of qualifying the lead · reply in 5 min vs 30 min [I — MIT/InsideSales, 2007]
24/7 first reply in seconds · while the contractor is on site, the bot is already answering
ES · RU the client's language, automatically · Spanish and Russian-speaking clients in one channel
T+2/7/15 anti-ghosting follow-up · the quote is chased to an answer; opt-out in one message

Where leads and sales leak away

01 · Problem
Oldroyd et al., HBR, 2011 [I]
42 h

average reply to an online enquiry

The contractor is on site — the enquiry waits until the evening or the weekend. By then the client is already chatting with a competitor.

habitissimo support, 2026
~€12

per portal lead

habitissimo and Cronoshare sell the same contact to several professionals at once. The paid lead goes to whoever replies first.

typical process gap — verified during the audit
T+0

touches after the quote is sent

The quote goes out — then silence: chasing feels awkward, there's no time, it slips. The sale goes to whoever reminds.

All three leaks are fixed by the same things: an instant first reply, structured qualification and a series of touches until the client answers.

Lead intake is a client-facing process

02 · The process we close
intake channels (WhatsApp · Telegram · portal · website) triage & checklist qualification lead card in the CRM + alert to the contractor quote / site visit follow-up until the client answers
CLASS

Class A · client-facing. There is an external client and a funnel: the effect is measured in revenue and reaction speed, not hours. The process bottlenecks — the first reply (while the contractor is on site) and the silence after the quote is sent.

Today — by hand

Enquiries land in DMs and email unqualified, half the conversation is asking for the address and the square metres, the reply comes at night and follow-up happens «when I remember». Empty calls eat the day, paid portal leads burn out.

With the system

The bot replies in seconds in the client's language, collects address, type of work, area, budget and urgency, creates the card and pings the contractor. After the quote is sent — reminders at T+2/T+7/T+15 until the client answers.

Input → AI → output. And where the person is

03 · How it works

The bot needs source material: your channels, your qualification checklist and your hand-over rules. It does not invent prices and does not decide for the contractor — it takes over the repetitive chat and keeps the enquiry from going cold.

Input

Source material

  • Incoming enquiries: WhatsApp, Telegram, website form, portal leads (habitissimo, Cronoshare)
  • Your qualification checklist: service area, type of work, area, budget, urgency
  • Your rules: indicative price ranges and who gets alerted, when
AI

What the AI does

  • Replies in seconds in the client's language (ES/RU) and walks the dialogue through the checklist
  • Triage: turns the conversation into a structured lead card — address, type, area, budget, timing
  • After the quote is sent, schedules reminders at T+2/T+7/T+15 — until the client answers
Output

What you get

  • A qualified lead in the CRM + an instant alert to the contractor
  • The dialogue history on the card: what was asked and what the client answered
  • Quotes chased to an answer: every touch is logged
Human

What the person does

  • The contractor decides whether to take the job and sets the price
  • Non-standard or doubtful requests the bot hands to a person instead of guessing
  • Follow-up switches off with one command — nobody gets hounded
RULE 01

The bot states in its first message that the interlocutor is talking to an AI (AI Act, art. 50) and links the privacy policy.

RULE 02

Prices come only from your ranges and rules. The final price and the go/no-go are the contractor's, not the model's.

RULE 03

Every reply rests on the checklist and your rules; anything off-script goes to a person — no silent improvisation.

RULE 04

Follow-up runs only on the client's own enquiry and stops at the first «don't write to me».

What is included — and what is not

04 · What is included
Included
  • Channel hook-up: Telegram — native; WhatsApp — via the official Business Platform (BSP provider, «to confirm»)
  • A qualification script built on your checklist + automatic ES/RU language detection
  • Lead card in the CRM: a lightweight open-source CRM (MIT) on the Pro plan + alert to the contractor
  • Anti-ghosting follow-up at T+2/T+7/T+15 on sent quotes — until the client answers
  • AI Act art. 50 notice in the first message + privacy link; a DPA before any real data
  • A how-to protocol + recorded walkthrough + short consultation — the product explains itself
Not included
  • Calls and voice: the bot neither makes nor takes calls — messaging only; a voice channel is a separate project with third-party ASR
  • Unofficial WhatsApp bridges (Baileys and the like): number-ban risk and a broken GDPR chain — official API only
  • Auto-pricing the job: the range comes from your rules, the final price is the contractor's
  • Mass mailings and «warm-ups»: dialogues about client enquiries only
Integrations & data
Telegram Bot API — native · freeWhatsApp Business Platform — via BSP · to confirmOpen-source CRM (MIT) — Pro planYour CRM / bookkeeping — custom · to confirmLead portals — intake · to confirm

WhatsApp is connected only through the official Business Platform (Meta) or a BSP provider. Since 07.2025 Meta charges per message: client-initiated dialogues are free within the 24-hour service window; follow-up templates ≈ €0.02–0.05 per message [BSP rates, to confirm]. The Telegram Bot API is free.

Five steps — launch in 1–1.5 weeks

05 · Implementation
01

Audit

0.5–1 day · Where enquiries arrive today, your checklist, price ranges and hand-over rules. Baseline: reply speed and what happens to quotes.

02

Setup

4–6 days · Bot + qualification script + CRM + channels.

03

Test

2–3 days · Real and scripted dialogues in ES and RU, card and alert checks.

04

Launch

~1–1.5 weeks from start · Channels go live; guide + recorded walkthrough + short consultation.

05

Support

by subscription · Card and follow-up reviews, script tuning, SLA-backed support.

SLA: The bot serves clients 24/7; litcore support — reply ≤ 1 business day · If it does not fit the window, the script is too wide: we cut the scope, not the quality.

The economics, counted conservatively

06 · Economic effect

An ROI canvas for a contractor with 20 enquiries a month. Every assumption is explicit — recalculated with your data during the audit.

ParameterValueSource / assumption
Process and classlead intake and qualification — class Alitcore framework, block 2 · lever: revenue + speed
Volume20 enquiries/month[estimate] — refined during the audit
First reply «before»hours (the contractor is on site)[estimate]; market: 42 h on average (HBR, 2011 [I])
First reply «after»seconds, 24/7how the bot works
Time lever20 enquiries × ~15 min of chat × €35/h ≈ €175/month[estimate] — the bot takes over the initial conversation
Revenue lever+1 sale per quarter ≈ €250/month of margin[estimate]: speed + follow-up; €5,000 ticket, 15% margin
Channel costincoming WhatsApp dialogues ≈ €0free 24-h service window (Meta, 07.2025); templates ≈ €0.02–0.05
Burnt portal leadsfewer paid leads lost (~€12 each)reserve — not in the conservative scenario
CostsStart from €690 + €49/mo«from» price — approved by the owner
PAYBACK

≈ 3 months. Start at €690 with 20 enquiries/month: the time lever (~€175/month) + one extra sale per quarter (margin ~€750 [estimate]), on a 40/70/100% adoption curve over 3 months. Within the quarter; the reserves come on top.

Adoption: every incoming enquiry goes through the botSpeed: first-reply time before/after — from hours to secondsRevenue: share of quotes chased to an answer; sales recovered from «silent» enquiriesSatisfaction: the contractor works the cards from the guide, without us

Not financial advice: the calculation is a proposal built on market reference points; final figures are fixed after the audit and a pilot on your data.

Want this calculated on your numbers? Request a proposal →

Price — from €690

07 · Price

Model: one-off setup (done-for-you) + a support subscription. The range depends on channels and CRM: Start — bot + checklist + alerts; Pro — plus CRM and automatic follow-up. The final price is fixed after the audit.

Start
from 690 €

+ €49/mo

  • bot + checklist-based qualification
  • alert to the tradesman
  • auto language RU/ES
Request a proposal →
Pro
from 1 690 €

+ €129/mo

  • + CRM (Django-CRM/BottleCRM, MIT)
  • auto напоминания T+2/T+7/T+15
  • multiple channels
Request a proposal →
Custom
custom

on request

  • Integration with your existing CRM and accounting
Request a proposal →

Indicative "from" prices, VAT (IVA) not included. Model: one-off setup + support subscription. The final price is approved by the owner after the audit.

THIS SERVICE IS PART OF A SYSTEM

The lead bot is module #7 of the management loop (service #15, project management): the funnel entry, pre-project. In the Business «Obra bajo control» bundle (from €3,900) it comes at Pro level, with automatic follow-up — one cycle, one integration, one SLA. View the management loop → View the bundles →

Risks under control

08 · Risks & control
Data

The bot collects the minimum needed for a quote: contact details and job parameters. Legal basis — steps at the client's request (art. 6(1)(b) GDPR); the privacy link sits in the first message; DPAs with providers (Anthropic — available; WhatsApp — Meta Business data-processing terms); EU/US transfers are disclosed (DPF + SCC).

Human oversight

«On approval» level: the bot qualifies and reminds; the price and the go/no-go are the contractor's. Anything non-standard goes straight to a person.

AI Act, art. 50

From 02.08.2026 the bot must disclose that the interlocutor is talking to an AI — the notice sits in the first message from day one.

Boundaries

Follow-up runs only on the client's own enquiry and stops at the first «don't write to me». Recurring marketing to old contact lists needs separate consent; AEPD practice is confirmed by your asesor.

AI-assisted — human-supervised · AI Act art. 50

09 · Custom

Not your case?

Enquiries come differently — from calls, email, property managers? Describe your process — we will propose a custom solution and estimate the payback.

Describe my process

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We'll demo it on your data — 15 minutes, no obligation.

Get the lead bot Chat on WhatsApp
Free demo · A person validates the result · ES / EN / RU · GDPR